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The real estate market has seen some drastic changes over the last year. From white-hot to cooling off, real estate businesses have been challenged to adapt to volatile markets while trying to keep their current clients or residents happy–and attract new ones!

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So how can you keep your real estate marketing fresh for the spring season and continue seeing great results? We’re sharing 18 spring real estate marketing ideas that will have your business blooming.

18 spring real estate marketing ideas

Try these ideas to bring in new clients, increase word-of-mouth marketing, and build community in your area.

1. Refresh your social media profiles

One easy way to put a little spring in your social media game is to give your social media profiles a refresh. Update your Facebook cover photo, choose a new profile picture, or spring-ify your logo, and make sure you’ve added some recent pictures to your albums of sold or available homes.

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This is also a good time to make sure you’re posting regularly across your channels. If you’re in need of some inspiration, social media holidays are always a good place to start.

Use these cute spring Instagram captions (with templates!) to check one more item off your to-do list.

2. Get into short-form videos

Another way to up your social media game this spring is to create TikTok videos, YouTube Shorts, and Instagram Reels. More and more real estate agents are getting into these formats because they can help you reach a wider audience–plus, it’s an engaging way to share information.

During the height of the pandemic when in-person showings were happening less frequently, real estate agents were using TikTok and Instagram Reels to showcase their listings. And they’ve continued finding new ways to use these video formats since in-person showings have resumed. (One real estate agent even said TikTok changed her life!)

If you’re not ready to commit to creating a TikTok account, start with Instagram Reels or YouTube Shorts to test the waters. Try creating video tours of your recent listings, short informational videos about the home-buying process, or even debunking real estate myths you’ve heard.

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You can then cross-promote these videos on your other social media sites, including Facebook, Twitter, and LinkedIn. And don’t forget to include a persuasive call to action.

3. Try a spring social media contest

While on the topic of social media, if you’re looking for a quick and easy way to improve engagement and grow your following, a spring social media contest is your answer!

Facebook contests and Instagram giveaways are really flexible, so you can tailor them to your specific business and goal. Here are some ideas to try:

• Partner with a related local business for your giveaway. Ask your audience to follow both accounts and tag a friend (or friends!) in the comments for their chance to win.
• Create a gift basket comprised of goods (and gift cards for services) from local businesses. Ask your audience to like your picture and tag a friend or comment for their entry.
• Have your audience share a picture of their favorite local place and tag your business on Instagram or Facebook for their chance to win. (This is a great way to get user-generated content, too!)